How to Find the Right Help with These Small Business Web Projects
Guest Blog Post by Marissa Perez
Are you currently planning the next phase of success for your business? Do those plans include tech and web-based projects that you don’t have the time or resources to handle solo? If so, you should know that finding help with those ventures can be fairly simple. You just need to know where to look for the right tools and freelancers to help your small business grow. Here are some easy ways to find those resources for common web-based business projects.
Custom Business Websites
If your business website is fairly basic or a bit outdated, you may want to think about hiring a web developer to help make the updates that will take your online presence to the next level, and your small business to the next level of success. HTML code is the cornerstone of each and every website on the internet right now, and a developer who understands the newest iterations of HTML code will be able to seamlessly integrate basic features, such as contact forms, data tables, and social media links, while creating a custom website that will keep traffic pouring into your business.
Creating Accessible Digital Content
Once you have your website up and running, making changes should be easy, such as adding or uploading digital content in the form of videos and recordings. Not sure how to get started with this content? You can get help with this project using a voice recorder so that you can easily add audio to podcast episodes, as well as marketing and training videos.
Many of the same companies that offer voice recording services for small businesses can also provide transcriptions for marketing content, which can open your business up to a wider range of customers. Including captions for marketing videos can also help small businesses adhere to ADA requirements and avoid potential lawsuits or public relations nightmares in the process.
Protecting Private Customer Information
If you’re keeping private information for new and potential customers online or accepting credit card payments, then you should consider looking into data security. One of the most effective things you can do to shield sensitive information from cybercriminals and hackers is to hire a data security consultant.
While bringing on a professional to help with this project may seem like a major expense, it’s necessary if you are looking for continued growth for your small business, because cybercriminals tend to target small businesses the most. These criminals expect these smaller businesses to have their guard down; by investing in cybersecurity measures you can ensure that hackers do not access information and potentially damage your business.
Rebranding a Small Business for Success
Does part of your growth strategy include rebranding projects? If not, you could be missing out on a crucial step for setting your small business apart from competitors. Rebranding your digital content to include updated logos, mission statements, and marketing messages is a perfect opportunity to present your small business in a more professional light and to include more customers in your targeted audience.
You can start by working with your current team to come up with rebranding goals and to-dos, but when it’s time to overhaul graphics and logos, it may be better to hire a pro. You can hire an illustrator or freelance graphic designer to customize your new logo and create images that will resonate with more customers. If you need to save some expense, you could also use an online logo design service, but you won’t get the same level of customization.
If your rebranding is part of a change to your business structure, note there are simple ways to make the conversion. For example, if you’re converting from a sole, you can save yourself hefty legal fees if you register LLC in Ohio through an online formation service.
You need strategy and patience in order to grow a successful business, but having the right help with tech projects can help as well. Tech-based tools and web-centric agencies can
provide that help and both can be more affordable than you think. So, think about your small business’s tech needs, and think about whether the web-based projects above can help you thrive.
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